At the final meeting of the year for the Professional Consultants Association of Central New York, our presenter will be John Hunt, a long time professional in the field of broadcast media sales, working with numerous companies over the years in the Syracuse area. He will be specifically addressing ways that small and independent businesses can use this medium to market themselves and drive more business their way.
As it’s our final meeting, I hope you click on the link above to see the types of programs we out on this past year. We covered marketing via social media and print. We’ve talked about ethics, protecting your money and assets, avoiding scams and the like. We’ve learned sales techniques, and we’ve talked about some governmental things that impact business as well.
When it comes to looking at broadcast media, my bet is that most of us feel that the expense has to be overwhelming, and if our cash flow isn’t great that can be a daunting thing to consider. I’ve sat through a presentation with John and he offers many things one could do to help get affordable publicity, one of which could even mean having your own radio program and trying to get just a couple of advertisers to underwrite it. Even though I found that a fascinating prospect it was also a bit overwhelming for my mind. Yet it could be something that works for you; after all, there are guys with radio programs that talk about fixing cars.
If there’s one meeting you should think of coming to this year, think about coming to this one. You won’t be disappointed, and it’ll only cost you $10. It starts at 8AM on June 8th at the CenterState CEO building at 572 South Salina Street. Just ask for Dick Snyder or Mitch Mitchell, the second one being me. Hope to see you there.