Advice and Commentary on the World of Professional Consulting

How Consistent is Your Business Marketing Strategy?

If there was a new Robin Hood story, what consistent elements would be present? We would expect him to rob from the rich and gave to the poor. We would expect him to perform feats of daring, through spectacular archery and fencing skills. We would expect the legend and what we know to be the Robin Hood we already know and enjoy.

What It Takes Going Solo As A Consultant

Not all consultants work for themselves, but for those who do, the stakes are high and the potential rewards are also high. We’re sometimes asked the question “What was it that made you decide to go out on your own?” Let’s take a look at reasons why some of us are willing to make such a sacrifice.

Reestablishing Yourself After A Long Term Contract

One of the problems many consultants have is that they can only work with one client at a time. Often it’s because of travel, or because the contract is so large that they can only concentrate on that one thing and nothing else.

5 Ways For Consultants To Market

One of the biggest problems consultants have is getting a handle on marketing. Even sales consultants can find themselves fighting an uphill battle here and there, and they have the skills to know how to get over the hump more than a lot of other types of consultants.