Last month we had the pleasure of having as our guest speaker Angela Moonan, Founder and Principal of Blue I Marketing. Her talk was on finding ways of telling your corporate story in your marketing.
Advice and Commentary on the World of Professional Consulting
Not all consultants work for themselves, but for those who do, the stakes are high and the potential rewards are also high. We’re sometimes asked the question “What was it that made you decide to go out on your own?” Let’s take a look at reasons why some of us are willing to make such a sacrifice.
One of the problems many consultants have is that they can only work with one client at a time. Often it’s because of travel, or because the contract is so large that they can only concentrate on that one thing and nothing else.
One of the biggest problems consultants have is getting a handle on marketing. Even sales consultants can find themselves fighting an uphill battle here and there, and they have the skills to know how to get over the hump more than a lot of other types of consultants.
The first article ever listed on the Professional Consultant’s Association website was titled What Is A Consultant?, which came out early in the 2000’s and was written by our just retired former president. The 3rd article written on this blog was titled Are You A Consultant?. Two articles, 8 years apart, with each article containing some things that were similar and yet some things that were dissimilar.